When it comes to flyer printing, it’s vital to do everything in your power to make your flyers stand out and increase the rate people respond to them. But while everything from paper size and font style through to colourful graphics can help to make your flyer more noticeable, it’s also important to include a strong and compelling call to action that prompts your audience to take the next step. If you’re new to flyer printing, this article will detail how to write an effective call to action and explain why it’s an essential element of any successful flyer.
What is a Call to Action?
A call to action is a marketing message that asks your audience to take a certain action. This can include asking them to call a phone number, visit a store, place an order, or even visit a website – whatever action you wish your audience to take.
Why Use a Call to Action?
A call to action is necessary for telling your audience what they should do after reading your flyer. When a flyer doesn’t include a persuasive call to action, this can have a big impact on response rates. For instance, imagine receiving a flyer in the mail for a pizza store that only lists prices without telling you what you should do next. Without a call to action that communicates what you should do (and why you should do it), a flyer printing campaign won’t be as effective as one that urges you to visit a website, call a number or visit a store to place an order.
Tips for Writing a Compelling Call to Action
It’s important when writing a call to action that you consider your audience carefully and think about the action you want them to take. For example, if you’re targeting an elderly audience that might be technologically challenged, it may be more appropriate to instruct them to ring a phone number to learn more rather than visit a website or send an email.
Here are some other tips to help you write an effective call to action:
Use Powerful Language
There are certain words that are more powerful and persuasive than others when it comes to crafting call to actions. Try including phrases such as “free”, “limited time”, “save”, “now” and “learn” to help persuade your audience.
Include an Offer
One of the best ways to boost your call to action and increase your flyer printing response rate is to include a special offer. For example, a local restaurant could include a call to action that instructs people to bring the flyer in to receive a free side meal. By offering something extra and outlining it in your call to action, you can give your audience an extra motivation to visit.
Make it Prominent
Once you’ve written your call to action, make sure it’s featured prominently on your flyer. This can include printing it in a larger font, making it bold, or even printing it in a different colour if you’re taking advantage of full-colour flyer printing.