If you are a small business company that is interested in marketing on social media sites, you have made a great decision. Investing on these sites will definitely be useful as it can increase your popularity and sales at the same time. However, you must understand that not all social media sites will be suitable or effective. This is why you need to pick the one that fits your needs the most. The following are some of the most popular social media sites in 2017.
For quite a long time, Facebook has been topping this list. It is the highest in terms of the number of users and in terms of popularity. Thanks to Mark Zuckerburg, there is no person in the world who does not know what Facebook is. If you are looking for an affordable way to market your products on the internet, you must definitely take Facebook into consideration. It has a large number of users and therefore you can be assured that your promotions will definitely be effective.
A common reason why some companies are hesitant to invest in social media is the 140 character limit. You might think that it is impossible to convey a message within this word limit. But what you need to know is that people on social media sites look for short and sweet messages. So, if you can be on point, then Twitter will definitely be useful for you. Twitter is also a great way to answer to the complaints and queries of your customers instantly. This way, you will be able to stay constantly in touch with your customers.
More than Google+, LinkedIn has become more popular among business professionals. If you wish to stay in touch with the professionals in your industry, then this platform is the one you should definitely take into consideration. One of the best things about this website is that it is available in 24 languages. This will enable you to stay in touch with your business contacts from all over the world without any issue. Of course, if you no idea how to utilise this platform for the benefit of your company, all you need to do is hire a social media agency Melbourne. These professionals will inform you about everything that you need to know.
This has been the most popular video-based social media platform for a long time. This platform is not only useful in listening to music and watching videos, but it is also quite a good business platform. If you wish to share videos, advertisements and small snippets about your business, then this is the best platform to post them. Since it invites people of all ages and backgrounds, you can be assured that your target market will be there too. So, you will be able to publicize your video materials in a successful manner.
Apart from these, some of the other social media platforms that are competing for the above positions are Instagram, Tumblr, Snapchat, Pinterest, Quora and so much more.